Understanding how TikTok ranks content can help you take better advantage of the platform and improve your visibility.
Behind TikTok's video recommendations is a sophisticated algorithm designed to personalize content for each user.
No two TikTok users experience the same content on the For You Page – where video recommendations are highly personalized. Over time, the content you see on your FYP will change as the algorithm adapts to your evolving interests and viewing habits.
The main factors influencing TikTok's algorithm include: user interactions, video data, and account settings.
Every action you take on TikTok provides the platform with information about the types of content you’re most interested in.
Here are some user interactions that affect what shows up on your For You Page:
Positive signals will "greenlight" the algorithm to distribute more similar content. On the other hand, negative signals will limit how often similar videos appear on your For You Page.
TikTok’s algorithm gathers data from videos you actively search for, as well as those you regularly watch. Key signals related to video data include:
While not as influential as user behavior or video data, account settings still play a role in how TikTok distributes content.
Some settings that help the platform optimize the user experience include:
If you feel the content recommendations on TikTok no longer match your personal preferences, you can refresh your For You feed.
In addition to refreshing the feed, TikTok also offers tools that allow users to take control of what they see. The “Not Interested” feature helps you retrain the algorithm based on your current interests.
